The success of family-oriented films such as “Hotel Transylvania 3: Summer Vacation,” “Christopher Robin,” “Smallfoot,” and “Mamma Mia! Here We Go Again” drove the price decline due to the increased numbers of children’s and matinee tickets for family films, Nato spokesman Patrick Corcoran said.
Monday’s release of third-quarter data by the National Association of Theatre Owners, the lobbying arm for the exhibition industry, also reinforced the success of the 2018 box office, which is up 9% over last year to $9.32 billion. Third-quarter admissions spiked 7.4% to 307.4 million and box office increased by 5.9% to $2.71 billion.
The summer box office, which included the hits “Incredibles 2” and “Jurassic World: Fallen Kingdom,” generated a 12.3% hike in admissions to 482.3 million and