The pair joins the team led by Marc Weinstock, President of Worldwide Marketing & Distribution, and Mary Daily, Co-President, Worldwide Marketing & Distribution.
“With her breadth of experience in both film and television, Danielle brings a unique perspective on strategic content creation and storytelling for all platforms,” the senior execs said in a statement. “Len is widely respected in the industry for enacting events and experiences that engage our audiences and talent alike. We know both will help drive impactful campaigns for our theatrical film slate and beyond.”
Kupchak will oversee the creative content for Paramount’s theatrical marketing campaigns, reporting to Peter Giannascoli, Co-President of Domestic Marketing. She was Svp Global Creative Content in Theatrical Marketing at Fox, overseeing its campaigns