In many countries, the Easter weekend is bracketed by days off on the Friday and/or Monday, and Llorona, with its Catholic iconography, tapped into that. Latin America leans into horror and this film, with Mexican folklore at its center, was No. 1 in the region where it is tracking above The Conjuring (+11%), Halloween (+30%), A Quiet Place (+60%) and Lights Out (+95%). Mexico leads all play at $5.3M while Europe and parts of Asia had decent starts; Brazil was slightly soft with the market dominated by family fare and the faith-based Breakthrough.
The thriftily-priced $9M La Llorona still has Japan and the UK to come. Too bad it didn’t release