Don't Look for 'Crawl' or 'Stuber' to Ignite the Summer Box Office

Don't Look for 'Crawl' or 'Stuber' to Ignite the Summer Box Office
This past Sunday morning it appeared the weekend box office had finally outperformed the same weekend from a year prior after three-straight down performances. However, once actuals came in, the weekend again dipped below the same weekend in 2018 for the fourth weekend in a row and, unfortunately, this week will make it five. Looking to repeat atop the weekend box office, Sony and Marvel's Spider-Man: Far from Home is in something of a never-before-seen position after debuting on a Tuesday last week with the July 4 holiday landing on a Thursday. Looking at films like Transformers and The Amazing Spider-Man, those films dipped -47.5% and -44.2% respectively after their six day openings, but both were July 3 releases rather than July 2, and neither opened as large as Far from Home, which leads to the assumption Far from Home will have a bit of a steeper second weekend drop. As a result,
See full article at Box Office Mojo »

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