The James Wan-produced “La Llorona,” playing in 3,372 theaters, was a hit with Hispanic audiences, who accounted for nearly 50% of ticket sales. The R-rated film, budgeted at only $9 million, marked the directorial debut of Michael Chaves, who will next helm Wan’s “The Conjuring 3” at Warner Bros.
Overall, Easter weekend is looking scary bad compared to last year’s Easter frame (down 22%). t’s also the worst Easter frame since 2005. Box office observers feel the low numbers are simply a result of auds holding out for the “Avengers” next weekend.
Warner Bros.’ “Shazam!” held strong in second place with a $17.2 million outing. The Zach Levi-starrer has now collected $120 million in the U.S.