While one of 20th Century Fox’s marketing stunts for “A Cure for Wellness” — involving fake news stories planted across the web — blew up in its face, the studio also spread fiction of a more traditional sort across Facebook to promote the movie.
The studio worked with fan-fiction site Wattpad to enlist writers to craft stories inspired by the thriller, about a mysterious wellness center in the Swiss Alps. Unlike with the fake-news campaign, for which Fox apologized on Thursday, the Wattpad promos are clearly labeled as a “Cure for Wellness” tie-in.
Using Facebook’s Instant Articles feature, Wattpad earlier this month pushed the first chapter of “Pure” by Sandra Grayson (known as @SheHopes on the site) to the social network’s users to read for free in paid and organic promotions.
Grayson’s story, about a divorcee who seeks therapy at what turns out to be an ominous treatment facility, »
- Todd Spangler
Similar News ItemsParamount Pictures [us]
- 'Same Kind of Different as Me': Film Review (From The Hollywood Reporter - Movie News. 20 October 2017, 10:09 AM, PDT)
- Hollywood Movie Shines A Light On Organizations Serving The Homeless (From Look to the Stars. 20 October 2017, 5:45 AM, PDT)
- HollywoodChicago.com Hookup: 50 Pairs of Passes to ‘Suburbicon’ With Matt Damon, Julianne Moore (From HollywoodChicago.com. 19 October 2017, 2:20 PM, PDT)
Universal Cable Productions [us]
- ‘Imposters’: Rachel Skarsten Set To Recur In Season 2 Of Bravo Series (From Deadline TV. 9 October 2017, 9:00 AM, PDT)
- ‘Desperate Networks’: TV Series Based On Bill Carter’s TV Industry Book In Works At Ucp & Shout! Factory (From Deadline TV. 6 October 2017, 4:47 PM, PDT)
- “Tremors” TV Pilot, Starring Kevin Bacon, Begins Shooting This Month (From Bloody-Disgusting.com. 6 October 2017, 11:26 AM, PDT)
A Cure for Wellness (2016)
- ‘Blade Runner 2049’ Composer Benjamin Wallfisch on the Unique Score, Experimenting, & Vangelis (From Collider.com. 17 October 2017, 7:57 AM, PDT)
- Channing Tatum’s ‘Gambit’ Is Back on the Books with a New 2019 Release Date (From Collider.com. 12 October 2017, 5:28 PM, PDT)
- Gambit back on the schedule as Fox gives the X-Men spin-off a 2019 release (From JoBlo. 12 October 2017, 5:23 PM, PDT)